A couple years after the trend first launched with Lance Armstrong's yellow LiveStrong bracelets, I realized tonight I'm still slipping on a cause bracelet now and then. Recently, I've been partial to a red "Proud to be Drug Free" band. I remember waxing poetic about the trend with Martha Irvine of the Associated Press just as the trend was taking off:
"I think we -- as humans in a world that is more and more fragmented -- look for clues and symbols of inclusion," says Peter Klaus, who is 28 and lives in Washington, D.C.
I have to say, I am very proud of the work that I've done with many of my colleagues on behalf of the White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign.
Recently, the team won a prestigious international Webby award for the cutting-edge, youth-focused Web site it developed on behalf of the campaign: www.AbovetheInfluence.com. You really should check it out if you value communicating messages (particularly health messages) to young people in the most effective manner possible.
Today, I also serve as the volunteer Creative Director for STAND - Students Taking Action, Not Drugs. STAND, funded by the Drug-Free America Foundation, is a peer-to-peer, integrated drug prevention effort focused on college-age young people. I manage the organization's branding and message development in addition to its Web site: www.StudentsTakingAction.org.